Live Selling Playbook
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Live selling,
without the guesswork.

The operational knowledge base for live sellers: scripts, benchmarks and playbooks from the world's most mature live-commerce market, rebuilt for US audiences.

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FREE GUIDES

Answers first. Free forever.

Verified, dated answers to the questions every live seller googles first. No membership needed — start here, upgrade when you want the operator layer.

Free Guides22

Every free guide, newest first.

US TikTok Shop Seller Case StudiesFreeWhy Is My TikTok LIVE Not Getting Views? Diagnosis GuideFreeHow to Add a Moderator on TikTok LIVEFreeTikTok LIVE Content Ideas for Sellers: 5 Formats That Fill an HourFreeHow Much Do TikTok LIVE Sellers Make? Real Numbers, Not HypeFreeWhat Do You Need to Go Live on TikTok? The Seller's Setup GuideFreeHow to Go Live on TikTok Without 1,000 FollowersFreeHow to Pin Products on TikTok LIVEFreeHow Long Should a TikTok LIVE Be?FreeThe Best Time to Go Live on TikTok (and How to Find Yours)FreeHow to Get More Viewers on TikTok LIVEFreeTikTok LIVE Conversion Rate: What's Normal, What's BrokenFreeLive Selling Scripts: Free Examples + When Scripts Stop WorkingFreeHow to Sell on TikTok LIVE (Not Just Go Live)FreeSell on TikTok LIVE: The Complete HubFreeHow to Get LIVE Access on TikTok (Troubleshooting Guide)FreeHow to Go Live on TikTok from a PCFreeHow to Go Live on TikTok (and Set It Up to Sell)FreeHow Much Does TikTok Cut When You Sell on Live?FreeHow Many Followers Do You Need to Go Live on TikTok?FreeTikTok Shop Fees: Every Layer, Verified and DatedFreeTikTok LIVE for Sellers: The Complete Setup GuideFree

THE KNOWLEDGE BASE

Six units. One system.

Every entry is written to be run, not just read — what it is, why it works, and how to execute it tonight. Free previews on every article.

Live Room Tactics13

Play-by-play tactics from the market that invented live commerce. Each one: what it is, why it works, how to run it tonight, what to measure. Platform-agnostic — TikTok, Whatnot, IG Live, Amazon Live.

Updated weekly
The Hook Draw: timed giveaways that hold a room without beggingStarter2026-10-16Point-to-Point: talking to one viewer to move the whole roomStarter2026-10-16The Anchor Stack: three reference prices that make your real price feel smallStarter2026-10-16
View all Live Room Tactics →

Scripts Library12

Word-for-word lines by category and scene — hooks, loops, objections, closes. Intensity-graded for US audiences. Hand them to any host and run.

New scripts monthly
Home & Kitchen: the problem-before-product scriptStarter2026-10-16Fashion & Apparel: the honest-fit scriptStarter2026-10-16Candles & Home Fragrance: the sensory script (when you can't transmit smell)Pro2026-10-16
View all Scripts Library →

Breakdowns10

Famous live-selling moments, deconstructed: what they did, why it worked, how to adapt it to your room. Based on public records and data — sources cited.

2–4 per month
Austin Li Sold 15,000 Lipsticks in 15 Minutes: the Demo-Density PlaybookStarter2026-10-16Luo Yonghao's First Stream: the ¥110M debut of a professional amateurStarter2026-10-16East Buy: six months of nobody, then 20 million fans in a monthPro2026-10-16
View all Breakdowns →

Benchmarks11

Category conversion ranges, GPM and retention curves, with methodology stated. Use them to detect a broken session — not to chase screenshots.

Updated monthly
How to read a benchmark without lying to yourselfStarter2026-10-16The live-room funnel: working ranges for every stageStarter2026-10-16Retention curves: the 90-second cliff and the 30-minute wallPro2026-10-16
View all Benchmarks →

Compliance11

US FTC rules and platform red lines: what you can and cannot say on live. The pre-flight checklists that keep accounts alive.

Reviewed quarterly
FTC endorsement rules: the disclosure standard, explained for live sellersStarter2026-10-16Health and beauty claims: what you can say on camera, and what will end your accountStarter2026-10-16Pricing and scarcity claims: MSRP anchors, countdowns, and the 'was/now' linePro2026-10-16
View all Compliance →

Ops & SOPs13

Operating systems for live commerce: pre-flight checklists, host scorecards, session review processes, team structures.

Updated quarterly
The pre-flight SOP: the 60 minutes before every streamStarter2026-10-16The post-session review SOP: turning 90 minutes of live into 15 minutes of learningStarter2026-10-16The studio SOP: lighting, audio, and network for a room that sellsPro2026-10-16
View all Ops & SOPs →

FOR CREATORS

Building an entertainment room, not a shop?

The creator side of the Playbook: how Twitch and TikTok LIVE growth, gifting and battle mechanics actually work — retention systems translated from the world's most mature live-streaming market.

Open the creator playbooks →

TIKTOK RULES DECODED

Rules changed again?

Every TikTok Shop and LIVE policy update that matters — translated into plain English, dated, and paired with the plays that still work under the current rules. No more learning policy updates from violation notices.

Read the rule breakdowns →

MEMBERSHIP

Pick your tempo

Guides stay free forever. Membership adds the operator layer: exact scripts, the 5-minute loop, and benchmarks you can run tonight.

Starter

$89/m

Billed $89/mo · cancel anytime

  • Word-for-word scripts for 3 categories (rotating monthly)
  • The 5-minute loop stream structure
  • Full monthly benchmark digest
  • Compliance red-line checklist
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Pro

$159/m

Billed $159/mo · cancel anytime

  • Everything in Starter
  • Full library: 60+ playbooks, scripts & breakdowns
  • Live-exclusive pricing & bundle tactics
  • New playbooks added weekly
  • Priority research requests
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Agency

$239/m

Billed $239/mo · cancel anytime

  • Everything in Pro
  • Multi-host scripts & handoff checklists
  • Client-reporting benchmarks pack
  • 5 team seats included
  • Priority support
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