OPS · Starter PLAYBOOK
WHY SESSIONS WITHOUT REVIEWS DON'T COMPOUND: a stream you don't review is entertainment; a stream you review is R&D. The difference between sellers who improve weekly and sellers who plateau at month three is almost never talent — it's whether the session's data becomes next session's adjustment. This SOP runs within an hour of ending, takes 15 minutes, and produces three outputs: one number diagnosis, one clip asset, one change. Fifteen minutes, three outputs, every session, no exceptions — including bad sessions, especially bad sessions.
MINUTES 0-5 — THE NUMBERS: pull five figures against your pre-flight targets: unique viewers, 60-second retention rate, average watch time, product click-through, and orders/AOV. Write them next to the targets. One sentence of diagnosis per figure that missed, in causal order (traffic → hook → demo → page → price — see the funnel benchmark sheet). The discipline: diagnosis is a noun-and-verb sentence ('hook described the product instead of demonstrating it'), never an adjective ('the stream felt off'). Adjectives can't be fixed tomorrow; verbs can.
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