Live Selling Playbook

TikTok Live Profit Calculator

✓ Free forever · No sign-up · Updated October 2026

Plan your live-selling month before you go live. Slide the numbers to see how buyers per session, cadence, order value and the platform referral fee shape your real take-home.

How many orders a typical live session closes
Consistent cadence beats marathon streams
US TikTok Shop AOV clusters around $25–50
TikTok Shop US referral fee — check your current rate
Weekly GMV
$525
Platform fees / wk
−$42
Net revenue / wk
$483
Net revenue / mo
$2,091

What-if: buyers per session vs. monthly net

Buyers / sessionWeekly GMVMonthly net
1$175$697
3$525$2,091
5$875$3,486
10$1,750$6,971

Frequently asked questions

What fee does TikTok Shop take from live sales?

TikTok Shop charges a referral fee on each order. The rate has changed several times since the US launch, so verify your current rate in Seller Center — the calculator defaults to 8% and lets you adjust it.

What is a realistic conversion for TikTok Live?

For most US sellers, 1–5 buyers per session is a realistic starting band. Top hosts in China's mature market close far more, using structured loops — that gap is exactly what the Playbook library teaches.

Is this calculator free?

Yes — no sign-up, no email. It is a simplified estimator for planning; it is not tax or financial advice.