Live commerce converts at multiples of passive listings — and in one market it is already a mature, systematized industry with scripted loops, trained hosts and measured benchmarks. In the US it is still early: sellers are improvising streams, guessing at fees, and learning compliance by getting flagged.
We take the operational playbook of the world's most mature live-selling market and rebuild it for US audiences: what to say (word-for-word), when to say it (the 5-minute loop), what it should earn (benchmarks), and what crosses a US platform line (compliance). The free guides carry verification dates; the membership carries the scripts.
Every rule claim is checked against current sources and dated on the page. Every script is intensity-graded, because tactics that thrill one audience read as fake to another. When the platform changes, the guides get re-verified — check the date at the top of each one.
hello@livesellingplaybook.com — corrections welcome; a wrong fee figure gets fixed within 48 hours.