Live Selling Playbook
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MEMBER LIBRARY

The library

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Compliance

US FTC rules and platform red lines: what you can and cannot say on live. The pre-flight checklists that keep accounts alive.

Reviewed quarterly
🔒 FTC endorsement rules: the disclosure standard, explained for live sellersStarter2026-10-16🔒 Health and beauty claims: what you can say on camera, and what will end your accountStarter2026-10-16🔒 Pricing and scarcity claims: MSRP anchors, countdowns, and the 'was/now' linePro2026-10-16🔒 Testimonials and reviews: the fake-review era is over — the 2024 rule and your replay libraryPro2026-10-16🔒 Music and content licensing in livestreams: why your playlist can end the streamPro2026-10-16🔒 Selling children's products: COPPA, toy safety, and the audience you didn't choosePro2026-10-16🔒 'Made in USA' and origin claims: the all-or-substantially-all standardAgency2026-10-16🔒 Email and SMS follow-up: CAN-SPAM, TCPA, and the post-stream money trailAgency2026-10-16🔒 The audit file: building the documentation system that saves your businessAgency2026-10-16🔒 Giveaways on Live: The US Sweepstakes Rules That Actually ApplyPro2026-11-02🔒 The Compliance Red-Line ChecklistPro2026-10-15