PLAYBOOKS · Pro PLAYBOOK
One compliance mistake can end a live session mid-stream, freeze payouts, or kill an account that took months to build. This checklist is the pre-flight version — print it, tape it next to the camera, and run it before every session. It covers the three enforcement layers that actually apply to US TikTok Shop sellers: TikTok Shop policy, FTC rules, and payment-platform rules.
TIKTOK SHOP — PRODUCT CLAIMS: no medical or health claims for non-medical products; no income claims ('you can make $10k a month with this'); no before/after claims that can't be substantiated; no fake scarcity ('only 2 left' when the warehouse is full); no directing viewers off-platform. Each of these has caused real account terminations.
This is a Pro playbook
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