Live Selling Playbook
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Ops & SOPs

Operating systems for live commerce: pre-flight checklists, host scorecards, session review processes, team structures.

Updated quarterly
🔒 The pre-flight SOP: the 60 minutes before every streamStarter2026-10-16🔒 The post-session review SOP: turning 90 minutes of live into 15 minutes of learningStarter2026-10-16🔒 The studio SOP: lighting, audio, and network for a room that sellsPro2026-10-16🔒 The inventory and fulfillment SOP: surviving your own best streamPro2026-10-16🔒 The host training SOP: from first rehearsal to a scored, trusted on-camera operatorPro2026-10-16🔒 The comment moderation SOP: running the room's front doorPro2026-10-16🔒 The multi-room scaling SOP: from one healthy room to a stable of themAgency2026-10-16🔒 The client onboarding SOP: the first 30 days of an agency-client relationshipAgency2026-10-16🔒 The incident response SOP: stream crashes, claim incidents, and bad nightsAgency2026-10-16🔒 The SKU Kill Switch: when to cut a product mid-streamPro2026-10-26🔒 The host-operator handoff SOP: silent cues for pins, stock, and rescuesAgency2026-10-26🔒 Host Contracts for Agencies: The Clauses That Decide Who Keeps the RoomAgency2026-11-02🔒 Agency/MCN Operating SOP PackAgency2026-10-15