AGENCY · Agency PLAYBOOK
Running live commerce for multiple brands or creators is an operations business, not a talent business. This pack is the standard operating structure used by multi-room operations in mature live-commerce markets, adapted for US clients: it covers room staffing, client reporting, white-label deliverables, and the commercial terms that keep multi-client operations profitable.
ROOM STAFFING MODEL (per live room): 1 host (on camera), 1 operator (product switching, comment triage, voucher management), 1 producer only for 4+ hour sessions or launch events. Two-person rooms are the efficiency sweet spot; solo-host rooms cap out around 90 minutes of loop quality.
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