SCRIPTS · Agency PLAYBOOK
The last ten minutes of a live session convert at multiples of the average — if they're structured. Most sessions die quietly because the host runs out of script at minute 55 and starts repeating themselves into the exit. This sequence is category-agnostic: five beats, in fixed order, every session, so the room learns that 'ending' is a real event worth staying for. Run it at a fixed time ('we close at :55') and the sequence compounds week over week.
BEAT 1 — THE LEDGER (2 min): narrate the session as a recap with numbers. 'Tonight: we did the bracelet for $34, the bundle for $58, we answered the tarnish question honestly like I promised, and 12 of you joined the regulars wall.' The ledger converts fence-sitters who've been watching for an hour without buying; it also manufactures mild FOMO for what they missed. It must be factual — read from your actual session notes, because regulars fact-check affectionately.
BEAT 2 — THE ONE THING (2 min): pick the single best offer remaining and give it the full treatment one last time — best anchor, best demo, best bundle math. 'If you buy one thing tonight, it's this, and here's the honest reason why.' One thing, not three; the final segment with five options converts none of them.
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