SCRIPTS · Starter PLAYBOOK
Beauty tools are a demo-driven category: the transformation shot carries the sale, and the words just keep people watching until the demo lands. This script is medium intensity — fast cuts, visible results, honest claims only.
HOOK: "This is the 30-second test I run on every beauty tool before it earns a spot on this table." Then actually run the test on camera, timer visible. The visible timer is the retention device: viewers stay to see the result.
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