PLAYBOOKS · Pro PLAYBOOK
The first 30 days of a TikTok Shop live-selling operation decide most of what follows: account standing, algorithmic seed data, and whether the seller builds the habit of going live at all. This playbook compresses the standard maturity path from mature live-commerce markets into a week-by-week plan.
WEEK 1 — FOUNDATION: complete every account-level requirement before first stream (business verification, payout setup, return policy). Run two silent setup streams (camera on, products staged, no selling) to test lighting, audio, and network stability. Failure to test is the single largest cause of abandoned first sessions.
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