SCRIPTS · Starter PLAYBOOK
US jewelry buyers respond to storytelling and scarcity — hard-sell pressure reads as fake and tanks trust in the first 90 seconds. This script is built for a soft-intensity room: whisper energy, high detail, slow scarcity. It assumes you are holding physical pieces up to the camera, one at a time, and that your lighting shows stone or metal detail honestly.
OPENING HOOK (say within your first 15 seconds on camera): "Come closer to the light — I want to show you something most people miss about this piece." Then hold the piece 15cm from the lens, rotate it once, and stay silent for a full three seconds. Silence after a hook is the strongest pattern interrupt available to a new room.
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