PLAYBOOKS · Starter PLAYBOOK
Mature live-commerce markets solved the retention problem with a simple insight: live rooms never stop, so late joiners must be able to buy within 60 seconds of arriving. The 5-minute loop is the structure that makes this work. Every loop has the same five beats, in the same order, forever.
BEAT 1 — RESET (0:00-0:30): greet the room as if half the viewers just arrived, because they did. One-line context: what you're selling tonight, what's special right now, what the best bundle is. No inside jokes, no "as I said earlier".
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