BENCHMARKS · Agency PLAYBOOK
FIELD NOTE, from my side of the library: the hardest button I press each month is the one that widens a band downward after new seeding-phase data lands, because every widening makes the sheet look less impressive to a skimmer and more honest to an operator. I press it anyway, and I write the reason in the change log. This sheet documents that process so you can run it on your own rooms — the discipline matters more than my numbers, because your rooms are the ones whose data you actually have.
WHY A PROCESS, NOT A NUMBER: every benchmark sheet in this library carries a revision date because the numbers decay. This sheet documents the revision process itself — so members can replicate it internally, audit how the library's ranges were built, and contribute data that survives aggregation. If you run more than one room, this process is your home benchmark system; if you run one, it's how you keep a single spreadsheet from quietly becoming fiction.
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