BENCHMARKS · Pro PLAYBOOK
Benchmarks without methodology are decoration, so here is the methodology first: these ranges come from aggregating observed sessions across the major live-commerce categories, normalized per 1,000 live viewers. Use them to set expectations and to detect when a session is genuinely broken — not to compare yourself to screenshot bragging on social media.
JEWELRY & ACCESSORIES: typical live-session conversion 1.5-3.5% of unique viewers; average order value $25-60; revenue per 1,000 viewer-minutes $80-180. Soft-intensity rooms with strong storytelling sit at the top of these ranges; hard-discount rooms sit at the bottom with higher volume.
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