TikTok LIVEで商品をピン留めする方法

セットアップ：配信前に

In Seller Center go to LIVE - LIVE Manager, schedule or start your stream, and click Add Products. Select 5-10 items from your TikTok Shop catalog and set a discounted LIVE price for each - the LIVE-exclusive discount is the entire reason to buy now instead of later.

Set all product tags before you start. Fumbling with product links mid-stream looks unprepared and costs sales every time a viewer asks 'where is the link?' while you are digging for it.

配信中：一度に一つ、デモと同期させて

During the broadcast, tap the shopping cart icon and pin the product you are demonstrating right now. One pinned product at a time - the pin should always match what is in your hands. Viewers who arrive mid-demo should see the exact item being shown, not a random bestseller.

Rotate on signals, not the clock: when comments shift to a different product ('does the blue one come in large?'), that is the queue to switch. Keep each pin visible at least 10 minutes so stragglers can find it, and re-pin your anchor product whenever a selling loop restarts.

売上を食うピン留めの間違い

Pinning the whole catalog at once: viewers facing ten simultaneous options buy nothing - decision paralysis is the silent killer of live conversion. Pin one, mention the next ('after this one I'm showing the XL bundle'), and the room stays oriented.

Pinning a product you are not holding: every 'where is the link?' comment is a sale leaking out of the room, and every mismatch between your hands and the pin erodes trust in everything else you say. If you must reference a second product, say its name and that it is coming next - never leave the current pin ambiguous.

Forgetting the replay: TikTok Shop replays and live clips drive sales for days after the stream ends. A stream where the pin always matches the demo converts on replay; a chaotic one is unwatchable after the fact. You are pinning for two audiences - the live room and everyone who watches later.

上級編：6商品を1時間で回すシーケンス

A proven sequence for a one-hour stream with six products: open with your crowd-puller (lowest price or most recognized item) to anchor attention, move to a mid-range demo to establish quality, drop the impulse add-on around minute 30 when the room is warm, showcase a premium item to set a price anchor (even non-buyers calibrate everything else against it), return to the bestseller with social proof, and close on a flash deal with a stated deadline.

Keep one 'rescue product' unmentioned until the final 15 minutes - if energy dips, a fresh item with a fresh discount re-engages the room better than repeating yourself. Plan this sequence on paper before the stream; improvising product order mid-session almost always drifts toward repeating whatever sold once.