BENCHMARKS · Agency PLAYBOOK
FIELD NOTE: the most expensive lesson any member has shared with me cost about $1,800 and one sentence: 'the boost numbers looked amazing.' Viewer cost at the bottom of the band, room full — and engagement running at half her organic baseline, orders near zero. Bought viewers left at the cliff like it was a fire drill. She'd optimized the one metric the platform reports loudly and the only one that didn't matter. After that she benchmarked every paid test on engaged-viewer cost and order cost, and her second $1,800 bought a working channel instead of a screenshot.
METHODOLOGY AND A STANDING CAVEAT: paid-traffic numbers decay faster than any other benchmark in this library — auction prices, platform subsidies, and targeting quality all move monthly. These working ranges are aggregated from agency-tier member spend, October 2026 revision, and carry a 45-day shelf life. Use them to detect gross misalignment (spending 3x the band with no signal), never as targets, and re-derive your own bands after your first $1,000 of spend in any channel.
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