BENCHMARKS · Pro PLAYBOOK
FIELD NOTE: the quickest AOV win I've watched happened in a $22 candle room that had no ladder at all — single unit, flat price, done. We added a 2-pack at $39 and a gift bundle at $55, put all three on camera, and the anchor order flipped: buyers stopped debating whether to buy and started debating which one. Nothing else changed — same traffic, same host, same pitch. AOV moved because the ladder existed, and it took a weekend to build.
METHODOLOGY: average-order-value ranges from aggregated member sessions, October 2026 revision, organized by hero-product price band rather than category (price band predicts AOV behavior better than category does — a $25 candle and a $25 kitchen tool respond to the same ladder logic). All ranges assume organic traffic and US buyers; bundles are priced and presented per the bundle-ladder playbook.
This is a Pro playbook
71% of this playbook is locked. Unlock it — and the rest of the benchmarks library — with a membership.
Sign in to unlock →Run the numbers: Free profit calculator·Free script generator